Blog

Search engine optimization. SEO. It’s important because it helps you make the most of your web presence by drawing more traffic to your website. SEO is paramount to the success of your digital marketing. You want your business to be one of the top search results when internet users enlist the help of search engines to find what they’re looking for

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A look at the digital marketing trends poised to shake things up in 2018 The one constant in life is change. It may be an old and somewhat overused cliché, but that doesn’t make it any less true. And in a world where marketing and marketing-related initiatives are being shaped by digital technology at a pace that couldn’t have been

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Did you know that compliance best practices drop by 35% during a solar eclipse based on our studies? Well, not really! But we sent out a staggering amount of exception reports this quarter, all of which just happened to align with the eclipse. From grumpy FA reps to overly aggressive admissions reps, everything was just a little bit crazier this

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We’ve noticed along the trail that a variety of tactics are used to encourage prospective students to enroll. We go into every interview expecting representatives to be focused on building relationships, answering questions, and highlighting the great things the school has to offer. Most of the time, that’s exactly what happens! We’ll have a great interview, full of valuable information

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Taking Acclaimed EnrollMatch® Admissions Training Virtual When convenience, affordability, and substance come together, powerful things happen. At Norton Norris, we’ve known that for a long time. It’s that principle that has driven many of our efforts over the years to deliver the highest quality solutions to the schools and higher education professions with whom we partner in a way that

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Let’s face it. With staggering debt, a substantial time commitment and no promise of gainful employment, is a college education worth it? Deciding on going to college or even finding the right college depends on how one actually defines value, doesn’t it? For some, the value of a college education can come in the form of self-development. The sheer opportunity

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Students that are part of the younger generation really like to use their smartphones – for everything besides phone calls! Since it can be difficult to reach students on the phone, admissions representatives should be working to engage in ways that are most comfortable for them. In our trail travels, we’ve come across more than a few instances of what

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The million (well, thousand) dollar question. The question almost every prospective student will ask when they visit your college…is your Admissions team prepared to answer it? Even at schools with access to professionally printed tuition sheets and expertly designed collateral to hand out, our covert evaluators continue to find representatives who have a hard time providing the information. Deferring the

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For many Americans, technology has become a consistent presence in our lives. We use it to connect with people, see what’s happening in the world, shop, and get information. Given the versatility that technology offers in our lives, it seems natural to apply technology to automate processes and procedures to help us become more efficient personally and professionally. As a

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You may have already heard about the vastness of our travels by diligently following our curiously entertaining blog Tales from the Trail, but in case you haven’t yet discovered it, you might be unaware of our ongoing journeys from sea to shining sea.  You also may not know that we have quite a variety of evaluators in our stable of

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