Blog

You may have heard of the recent issues facing Volkswagen after it designed cars to cheat on tailpipe emissions tests. The bigger problem arose when company representatives blatantly lied about it. Writing in The New York Times, Danny Hakim observed: “The reaction to the scandal has been swift. A recent Harris Poll of Americans’ attitudes toward the 100 most visible

Read more

Happy National School Counseling Week to one of my favorite allies as a college admissions counselor – school counselors! The women and men in this role inspired me so much in my days as a college admissions counselor that I went back to college to join their ranks. These individuals play an instrumental part in the lives of their students

Read more

2016 is saying goodbye at last! It’s time to move on to a new year and take with us all we learned. We all want to start off on the right foot and set the tone for 2017! The first person that most prospective students interact with at the school is an admissions advisor. They’re responsible for the all too

Read more

Professionals working in the higher education industry like to use acronyms. There seems to be one for everything, especially for higher education conferences. But what can we say? They make our life easier and website links shorter. As for us at Norton Norris Inc., if you can name an acronym used by a higher education conference over the past few

Read more

Everything changes:  seasons, years, technology and people. When change comes, it is not always easy to face – it can be a mix of excitement and fear. This isn’t different for prospective students; they’re about to make an incredible transformation, choosing a new school that will help define their life and career. They have great expectations and goals, but they

Read more

As kids, most of us were taught: “Don’t judge a book by its cover.” However, appearance can mean everything when it comes to marketing your school. Don’t get us wrong: Your website is certainly important! However, while you’ve been paying attention to your digital presence or other marketing mediums, you may have forgotten about the physical look and feel of

Read more

With enrollments declining and budgets shrinking it is understandable that nonessential expenses be trimmed, cut, or completely slashed. However, you must be careful when deciding what is “nonessential.” And Mystery Shopping definitely is not on that list. Join us for a review of some shopping wins that we have witnessed, and then continue on and explore a 7 steps checklist

Read more

Fall has just started, and the new season is already painting our trails in beautiful autumn colors. As we travel the country making our visits, we’re witnessing the passing of summer and the weather getting colder. Unfortunately, not everything we find is as magical as autumn leaves and pumpkin spice lattes! During our travels, we’ve encountered many uncomfortable situations when

Read more

Recently, Dr. Jean Norris and I hosted a webinar, “Goodbye Admissions Interview – Hello P.E.A.,” that explored the idea of updating the traditional admissions approach by incorporating pre-enrollment advising (P.E.A.). During the webinar, Jean and I discussed how the role of the admissions professional has evolved and continues to change, especially given the climate in higher education today. It is

Read more

In our last blog post, we touched on the challenges of attributing sources to inquiries. Data is king, but there are other – subtler – elements that must be incorporated to make final marketing decisions. The goal of attribution is to report accurately the financial return of any marketing communication. Seems simple enough: Track all campaigns, and when inquiries are

Read more