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Admissions

Is College Worth It?

  Let’s face it. With staggering debt, a substantial time commitment and no promise of gainful employment, is a college education worth it? Deciding on going to college or even finding the right college depends on how one actually defines value, doesn’t it? For some, the value of a college education can come in the […]

April Tales from the Trail: Fun with Smartphones

Students that are part of the younger generation really like to use their smartphones – for everything besides phone calls! Since it can be difficult to reach students on the phone, admissions representatives should be working to engage in ways that are most comfortable for them. In our trail travels, we’ve come across more than […]

March Tales from the Trail: How much will this cost?

The million (well, thousand) dollar question. The question almost every prospective student will ask when they visit your college…is your Admissions team prepared to answer it? Even at schools with access to professionally printed tuition sheets and expertly designed collateral to hand out, our covert evaluators continue to find representatives who have a hard time […]

Think Automated Admissions is a Fad? Think Again!

For many Americans, technology has become a consistent presence in our lives. We use it to connect with people, see what’s happening in the world, shop, and get information. Given the versatility that technology offers in our lives, it seems natural to apply technology to automate processes and procedures to help us become more efficient […]

4 Things your College Admissions Team is Probably Missing

You may have already heard about the vastness of our travels by diligently following our curiously entertaining blog Tales from the Trail, but in case you haven’t yet discovered it, you might be unaware of our ongoing journeys from sea to shining sea.  You also may not know that we have quite a variety of […]

How Career Colleges Can Regain Public Trust (and Why It Matters)

You may have heard of the recent issues facing Volkswagen after it designed cars to cheat on tailpipe emissions tests. The bigger problem arose when company representatives blatantly lied about it. Writing in The New York Times, Danny Hakim observed: “The reaction to the scandal has been swift. A recent Harris Poll of Americans’ attitudes […]

5 Major Themes to Turn Career Colleges Around

Professionals working in the higher education industry like to use acronyms. There seems to be one for everything, especially for higher education conferences. But what can we say? They make our life easier and website links shorter. As for us at Norton Norris Inc., if you can name an acronym used by a higher education […]

Mystery Shopping: July Tales from the Trail

This summer is off to a hot start…almost as hot as the topic of institutional accreditation! It’s important for representatives to understand and accurately represent the school’s accreditation, including the full name of the accreditor and what exactly being accredited means. From our trail stops, we’ve learned that prospective students are all too often given […]