Blog

25
Apr

April Tales from the Trail: Fun with Smartphones

Students that are part of the younger generation really like to use their smartphones – for everything besides phone calls! Since it can be difficult to reach students on the phone, admissions representatives should be working to engage in ways that are most comfortable for them. In our trail travels, we’ve come across more than a few instances of what

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8
Mar

March Tales from the Trail: How much will this cost?

The million (well, thousand) dollar question. The question almost every prospective student will ask when they visit your college…is your Admissions team prepared to answer it? Even at schools with access to professionally printed tuition sheets and expertly designed collateral to hand out, our covert evaluators continue to find representatives who have a hard time providing the information. Deferring the

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24
Feb

Think Automated Admissions is a Fad? Think Again!

For many Americans, technology has become a consistent presence in our lives. We use it to connect with people, see what’s happening in the world, shop, and get information. Given the versatility that technology offers in our lives, it seems natural to apply technology to automate processes and procedures to help us become more efficient personally and professionally. As a

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24
Feb

4 Things your College Admissions Team is Probably Missing

You may have already heard about the vastness of our travels by diligently following our curiously entertaining blog Tales from the Trail, but in case you haven’t yet discovered it, you might be unaware of our ongoing journeys from sea to shining sea.  You also may not know that we have quite a variety of evaluators in our stable of

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23
Feb

How Career Colleges Can Regain Public Trust (and Why It Matters)

You may have heard of the recent issues facing Volkswagen after it designed cars to cheat on tailpipe emissions tests. The bigger problem arose when company representatives blatantly lied about it. Writing in The New York Times, Danny Hakim observed: “The reaction to the scandal has been swift. A recent Harris Poll of Americans’ attitudes toward the 100 most visible

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8
Feb

Recognizing a Close Ally for College Admission Professionals – School Counselors!

Happy National School Counseling Week to one of my favorite allies as a college admissions counselor – school counselors! The women and men in this role inspired me so much in my days as a college admissions counselor that I went back to college to join their ranks. These individuals play an instrumental part in the lives of their students

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3
Jan

January Tale from the Trail: The First Admissions Interview

2016 is saying goodbye at last! It’s time to move on to a new year and take with us all we learned. We all want to start off on the right foot and set the tone for 2017! The first person that most prospective students interact with at the school is an admissions advisor. They’re responsible for the all too

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28
Nov

5 Major Themes to Turn Career Colleges Around

Professionals working in the higher education industry like to use acronyms. There seems to be one for everything, especially for higher education conferences. But what can we say? They make our life easier and website links shorter. As for us at Norton Norris Inc., if you can name an acronym used by a higher education conference over the past few

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21
Nov

November Tales from the Trail: First and Worst Impressions

Everything changes:  seasons, years, technology and people. When change comes, it is not always easy to face – it can be a mix of excitement and fear. This isn’t different for prospective students; they’re about to make an incredible transformation, choosing a new school that will help define their life and career. They have great expectations and goals, but they

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15
Nov

11 Easy Ways to Improve Your Campus Appearance

As kids, most of us were taught: “Don’t judge a book by its cover.” However, appearance can mean everything when it comes to marketing your school. Don’t get us wrong: Your website is certainly important! However, while you’ve been paying attention to your digital presence or other marketing mediums, you may have forgotten about the physical look and feel of

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