Blog

4
Nov

7 Steps That Every School Need to Implement to Improve Results

With enrollments declining and budgets shrinking it is understandable that nonessential expenses be trimmed, cut, or completely slashed. However, you must be careful when deciding what is “nonessential.” And Mystery Shopping definitely is not on that list. Join us for a review of some shopping wins that we have witnessed, and then continue on and explore a 7 steps checklist

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21
Oct

Mystery Shopping: Fall Tale from the Trail

Fall has just started, and the new season is already painting our trails in beautiful autumn colors. As we travel the country making our visits, we’re witnessing the passing of summer and the weather getting colder. Unfortunately, not everything we find is as magical as autumn leaves and pumpkin spice lattes! During our travels, we’ve encountered many uncomfortable situations when

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17
Oct

Welcome to the World of Pre-Enrollment Advising

Recently, Dr. Jean Norris and I hosted a webinar, “Goodbye Admissions Interview – Hello P.E.A.,” that explored the idea of updating the traditional admissions approach by incorporating pre-enrollment advising (P.E.A.). During the webinar, Jean and I discussed how the role of the admissions professional has evolved and continues to change, especially given the climate in higher education today. It is

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10
Oct

Do’s and Don’ts of Effective Inquiry Attribution

In our last blog post, we touched on the challenges of attributing sources to inquiries. Data is king, but there are other – subtler – elements that must be incorporated to make final marketing decisions. The goal of attribution is to report accurately the financial return of any marketing communication. Seems simple enough: Track all campaigns, and when inquiries are

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12
Sep

6 Challenges of Inquiry Attribution

In the “old days,” lead reporting looked something like this: A TV spot ran, a prospective student called a tracking phone number, and someone at the campus worked the lead and then added a tally mark on the white board to keep track of total leads. Technology has evolved over the years, changing everything we know about reporting and attributing

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31
Aug

For-Profit vs. Non-Profit Mindsets in Higher Education

The recent purging of for-profit career colleges such as Corinthian, Westwood, Sanford Brown, and Marinello Beauty Schools has certainly grabbed the headlines. And now the possible demise of for-profit higher ed giant ITT begs us to question the mindset that all colleges operating under a for-profit vs. non-profit tax status are somehow evil. Whether we like it or not, there’s

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29
Aug

Mystery Shopping: September Tale from the Trail

Every good in-person interview should include a tour of the campus. It’s an invaluable chance to more casually interact with the visitor and showcase the facilities and technology. Even in online/phone interviews, there’s an opportunity to introduce prospective students to the online classrooms, which is a great way to answer questions about the platform and ease potential concerns about the

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12
Aug

5 Reasons Why Inquiries Are Decreasing

The Case of the Mysterious Vanishing Inquiry First of all – you have witnessed this phenomenon already. If you work at a school or college that is enrollment driven – and if you compare inquires received year over year – you have already noticed the decline. But instead of stepping back and watching what is really happening, you’ve probably circled

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15
Jul

How Pond Scum Drowns Innovation in Higher Education

It starts innocently enough. You’re at a conference hanging out with colleagues and one asks you for your opinion on the future of the higher education sector. With zeal, you express your ideas, the data that supports them and the next big product you’re going to launch. The evening ends with respectful goodbyes until the next time. And then it

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14
Jul

Revelations and Future Paths: A Peek into the Symposium for Career Education Admission Professionals

“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.” – Margaret Mead Without a doubt, that sentiment by Ms. Mead is one of my core beliefs and on June 8th, I had the privilege of bringing together a group of committed higher ed professionals at the inaugural

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