Blog

This summer is off to a hot start…almost as hot as the topic of institutional accreditation! It’s important for representatives to understand and accurately represent the school’s accreditation, including the full name of the accreditor and what exactly being accredited means. From our trail stops, we’ve learned that prospective students are all too often given partial or inaccurate info.  

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Tales from the Trail: June — Warmer weather was upon us in most (but not all!) of our travels this past month and we unfortunately faced a number of uncomfortable situations! Our typical admissions interviews (using our College Mystery Shopping) will include information about the school, program, curriculum, and facilities. Conversations eventually turn to taking the next step in the

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College Mystery Shopping: May Tales from the Trail — Ever wished you could be a fly on the wall during your competitors’ admissions interviews?  Prospective students now have access to more online information than ever before and teams of virtual and in-person representatives eager to help them enroll.  Prospective students no doubt compare each school, beginning with that first phone call,

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Check out the latest article in Career Education Review from Norton Norris’s own Shannon Gormley and Dr. Jean Norris. Click the link below and you will be taken to a PDF copy of the article that you can download for later reading (link opens in a new window). Advising for Fit: The Common Thread Between School Counselors and College Admission

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Career Education Admissions Symposium – June 8th, following the APSCU 2016 Annual Conference Join us on Wednesday, June 8th from 11:00am to 4:30pm for the Career Education Admissions Symposium in Orlando, FL. REGISTER NOW! ONLY $250 (INCLUDES LUNCH) Space is limited! Call 312-262-7433 or email info@nortonnorris.com. APSCU members can register online to receive a special discount. 3 Perspectives. 1 Goal.

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Ask a college admission representative how they chose their profession and you’ll most likely find many simply fall into the job with the promise of changing students’ lives. Who wouldn’t love to do that as a profession? The job title of admission representative doesn’t quite fit what they do either; but in the private, for-profit world, they aren’t allowed to

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Mystery Shopping Tales from the Trail Spring is starting to bud! As seasons go, the name ‘spring’ can be misleading when (depending on where you call home) spring days are sprinkled with rain, chances of snow or sleet and furnaces running. How deceiving!   Just as April showers bring mayflowers, misrepresentations bring misunderstandings.  In our trail travels, we find a

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On first glance, any connection between automakers and Higher Education would seem shortsighted. After all, they’re completely different entities with different labor forces, standards, and goals. But when you look at the bigger picture, things start to come into focus. Take regulations for example. Both industries are subject to strict monitoring and held to standards of ethics and quality. If

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We are posting the full, hour-long version of our recent webinar on improving compliance and customer service in your Admissions and Marketing efforts. Norton Norris’s Compliance & Training team brings decades of real-world experience to the project of making sure that Colleges engage with prospective students in a way that is honest, ethical, and within the guidelines set by current

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Success in Training Something that I’ve been thinking about a lot lately is practice.  Being a mom of three involves a lot of running from one practice to the next and it can be overwhelming trying to manage staggered drop off and pick up times, practice days and non-practice days, and who I’m picking up from practice all after a

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