Blog

12
Sep

6 Challenges of Inquiry Attribution

In the “old days,” lead reporting looked something like this: A TV spot ran, a prospective student called a tracking phone number, and someone at the campus worked the lead and then added a tally mark on the white board to keep track of total leads. Technology has evolved over the years, changing everything we know about reporting and attributing

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31
Aug

For-Profit vs. Non-Profit Mindsets in Higher Education

The recent purging of for-profit career colleges such as Corinthian, Westwood, Sanford Brown, and Marinello Beauty Schools has certainly grabbed the headlines. And now the possible demise of for-profit higher ed giant ITT begs us to question the mindset that all colleges operating under a for-profit vs. non-profit tax status are somehow evil. Whether we like it or not, there’s

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29
Aug

Mystery Shopping: September Tale from the Trail

Every good in-person interview should include a tour of the campus. It’s an invaluable chance to more casually interact with the visitor and showcase the facilities and technology. Even in online/phone interviews, there’s an opportunity to introduce prospective students to the online classrooms, which is a great way to answer questions about the platform and ease potential concerns about the

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12
Aug

5 Reasons Why Inquiries Are Decreasing

The Case of the Mysterious Vanishing Inquiry First of all – you have witnessed this phenomenon already. If you work at a school or college that is enrollment driven – and if you compare inquires received year over year – you have already noticed the decline. But instead of stepping back and watching what is really happening, you’ve probably circled

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15
Jul

How Pond Scum Drowns Innovation in Higher Education

It starts innocently enough. You’re at a conference hanging out with colleagues and one asks you for your opinion on the future of the higher education sector. With zeal, you express your ideas, the data that supports them and the next big product you’re going to launch. The evening ends with respectful goodbyes until the next time. And then it

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14
Jul

Revelations and Future Paths: A Peek into the Symposium for Career Education Admission Professionals

“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.” – Margaret Mead Without a doubt, that sentiment by Ms. Mead is one of my core beliefs and on June 8th, I had the privilege of bringing together a group of committed higher ed professionals at the inaugural

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1
Jul

Mystery Shopping: July Tales from the Trail

This summer is off to a hot start…almost as hot as the topic of institutional accreditation! It’s important for representatives to understand and accurately represent the school’s accreditation, including the full name of the accreditor and what exactly being accredited means. From our trail stops, we’ve learned that prospective students are all too often given partial or inaccurate info.  

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1
Jun

Mystery Shopping: June Tales from the Trail

Tales from the Trail: June — Warmer weather was upon us in most (but not all!) of our travels this past month and we unfortunately faced a number of uncomfortable situations! Our typical admissions interviews (using our College Mystery Shopping) will include information about the school, program, curriculum, and facilities. Conversations eventually turn to taking the next step in the

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4
May

Mystery Shopping Tales from the Trail: May

College Mystery Shopping: May Tales from the Trail — Ever wished you could be a fly on the wall during your competitors’ admissions interviews?  Prospective students now have access to more online information than ever before and teams of virtual and in-person representatives eager to help them enroll.  Prospective students no doubt compare each school, beginning with that first phone call,

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3
May

Our Latest Career Education Review Article.

Check out the latest article in Career Education Review from Norton Norris’s own Shannon Gormley and Dr. Jean Norris. Click the link below and you will be taken to a PDF copy of the article that you can download for later reading (link opens in a new window). Advising for Fit: The Common Thread Between School Counselors and College Admission

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