Blog

3
Mar

Mystery Shopping: March Tales from the Trail

Throughout the year, we know campuses have a multitude of events, from open houses to orientations to staff meetings.  While these important occasions are going on, prospective students still need attention!  We’ve found that schools handle these circumstances in a variety of ways, including refusing to accept appointments and turning away walk-in visitors.   What can happen when a visitor

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22
Feb

The Rise of the College Admissions Professional – 4 Universal Truths

These are challenging times for those working with prospective students – especially in the career college sector.  Let’s face it, when the Department of Ed forms a special unit to catch people misleading prospective students in marketing and sales it’s time to take a look in the mirror.  What could possibly cause someone to misrepresent information to simply gain an enrollment? In

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16
Feb

Mystery Shopping Evaluator Tales from the Trail

Though Valentine’s Day has passed, love still lingers in the air for our Mystery Shopping evaluators!  Our team of evaluators is traveling the country at this very moment, talking with representatives in one-on-one meetings.  While a strong admissions representative knows that building rapport is critical to understanding the unique needs and circumstances of a prospective student, they can sometimes cross

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19
Jan

What it’s all about: The Rewarding Experience of Facilitating Learning

Some people have jobs. They go to work, slog through the day, and collect their paychecks every two weeks. Others have careers; they aspire to make a difference in the lives of others, one at a time, while ultimately striving to make an impact on the world. Thankfully, I fall into the latter description. The reason is because my work

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11
Jan

Back to Basics: Importance of a Second Appointment

Back to Basics:   Importance of Second Appointment Vince Norton, January 2016 While our talented enrollment solution professionals are busy helping admissions teams and our creative department is rolling out clever collateral our mystery shopping personnel shared some staggering statistics last month. 2 out of three prospects leave their interview without a follow-up visit scheduled For the mathematically inclined, that’s 65%.

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9
Dec

Mystery Shopping Tales From the Trail

A compendium from the College Mystery Shopping Crew Volume One – December 2015 While crossing the country, from California to Maine and Florida to Seattle, our teams of evaluators execute thousands of assessments each year at schools, colleges and universities.  While on the road, our mystery shoppers encounter some interesting things!  We share these to bring a smile to your

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30
Nov

Norton Norris: Higher Ed’s Best Friend

All of us have people that we enjoy being with — friends, family, and even pets can bring tremendous joy to our lives each and every day. Friends are great. You can watch movies, talk on the phone for hours, hit the town, and grab lunch or dinner with them pretty much whenever you’d like. But your BEST friend? Your

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30
Nov

Training Vs. Facilitation – What’s the Difference?

Training wheels. We’ve all had them at one point in our lives. They keep us upright while we learn to pedal on and move forward. But what happens when we take them off? We lose our balance. We fall, and we end up with a couple of nicks and bruises to show for it. Don’t get me wrong, training wheels

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