Leave it to Norton|Norris to create a New Category to fill a vital gap in recruiting today’s student.
MyGuidance Coach® (MGC)* is a legally endorsed, pre-enrollment advising software designed to assist prospective students in decision-making BEFORE they enroll in college.
Let’s face it. Prospective students are empowered through technology to research and gather information without reaching out to your admissions department. That’s right. They don’t need to call; they don’t need to schedule an appointment; and they certainly don’t need to show up at your campus. In other words, they are moving through the buying cycle without you!
So how can you be included in their decision-making process in a meaningful way? With MGC, you can now engage your prospective students with 24/7 access to a virtual coach that guides them to the appropriate fit via a strategic questioning algorithm within a proven counseling framework.
The MGC student journey is modeled after the proven EnrollMatch® Admissions training program and provides the ability for prospective students to experience an admissions interview/coaching session from their smartphone, tablet or desktop computer. They can explore their interests, research career options, proactively identify and resolve potential challenges, review customized school resources, complete an application, upload enrollment documents, apply for financial aid, go on a virtual tour, complete a Career Action Plan™, and MORE. Of course, MGC offers the ultimate in flexibility so your prospective students have the ability to connect with a member of your admissions team when needed. And don’t worry. You can see where a prospective student is in their journey from your very own dashboard.
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Give us a call at 312-262-7402 or email firstname.lastname@example.org for a demo.
Perhaps you’ve heard about us from our years of speaking and writing about the future of college admissions. With a team that offers a collective 114 years working behind the desk at colleges and universities, we’ve learned a lot. We’ve presented to high school students in crowded auditoriums and at college fairs; we’ve met with their parents and spouses; we’ve worked side-by-side with prospective students; we’ve been part of the team with other admission professionals and faculty; we’ve also stressed over meeting enrollment goals start after start and year after year.
For the past 14 years, we’ve been on the consulting side of the desk. This has allowed us to focus on our passion and help colleges and universities across the country secure more enrollments (and retain their students).
MyGuidance Coach® (MGC) actually began as an idea in 2004 when Dr. Jean Norris realized the traditional admission approach showed diminishing returns. Not only were compliance demands increasing but the buying cycle of students was changing. Technology was playing an increasingly important role in how students researched schools and colleges as well as how they wanted to engage on their own terms. Through the years, schools and colleges struggled to make their once proven systems work in this new world. The results were dismal. The government launched one of the most devastating attacks on the private, for-profit college industry while community colleges struggled to meet the needs of a changing consumer. Traditional colleges and universities also saw students as a consumer who began to question the value of a college degree. These were hard times.
To support the admissions profession and meet the needs of today’s student, MGC was born as a win/win solution. Technology may be the preference for some prospective students and yet others still prefer the good old-fashioned face-to-face or voice-to-voice conversation. MGC is designed for ultimate flexibility by working seamlessly with admission professionals (and others) to move the student towards their goal.
Whether you work in the private or public sector, one goal seems to be constant. Today’s student’s require new approaches to help them select the right college or university and admission professionals deserve innovative solutions to support their efforts. Welcome to MGC!
** MyGuidance Coach® has been reviewed and approved by experienced regulatory counsel for consistency with regional and national accreditation standards, United States Department of Education misrepresentation rules, and TCPA rules.