1.0Norton Norrishttps://nortonnorris.comVince Nortonhttps://nortonnorris.com/author/vince/Giving Context to Google Search - Importance of Schema to Boost SEOrich600338<blockquote class="wp-embedded-content" data-secret="AseuEvAIFR"><a href="https://nortonnorris.com/giving-context-to-google-search-importance-of-schema-to-boost-seo/">Giving Context to Google Search – The importance of schema markup to boost your SEO</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://nortonnorris.com/giving-context-to-google-search-importance-of-schema-to-boost-seo/embed/#?secret=AseuEvAIFR" width="600" height="338" title="“Giving Context to Google Search – The importance of schema markup to boost your SEO” — Norton Norris" data-secret="AseuEvAIFR" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> https://nortonnorris.com/wp-content/uploads/2018/05/Schema.jpeg1024683With ongoing changes in Google algorithm, it's pretty hard to stay on top of the Organic listing and beat your competitor. According to Voice search and Mobile indexing update, you need schema structured markup to appear your site ahead in search engine. Schema Markup will help to boost your SEO efforts and ranking.