{"id":2218,"date":"2016-02-22T07:00:42","date_gmt":"2016-02-22T07:00:42","guid":{"rendered":"http:\/\/nortonnorris.com\/?p=2218"},"modified":"2016-02-22T07:00:42","modified_gmt":"2016-02-22T07:00:42","slug":"the-rise-of-the-college-admissions-professional-4-universal-truths","status":"publish","type":"post","link":"https:\/\/nortonnorris.com\/the-rise-of-the-college-admissions-professional-4-universal-truths\/","title":{"rendered":"The Rise of the College Admissions Professional – 4 Universal Truths"},"content":{"rendered":"

These are challenging\"JN times for those working with\u00a0prospective students – especially in the career college sector. \u00a0Let’s face it, when the Department of Ed\u00a0<\/em>forms a special unit to catch people misleading prospective students in marketing and sales it’s time to take a look in the mirror. \u00a0What could possibly cause someone to misrepresent information to simply gain an enrollment?<\/p>\n

In nearly three decades of working with admission professionals in all sectors of higher education, I have met with thousands of these folks. \u00a0Yes, there are those who represent the stereotypical used car salesman; but let me share insights on the more common attributes of those working in college admissions.<\/p>\n

 <\/p>\n

I have found there are four universal truths for college admissions professionals:<\/h2>\n

1. \u00a0They REALLY want to help students succeed<\/span><\/span>. \u00a0The admissions professional is a unique breed who forms a special bond with their\u00a0students and families and is motivated to help them. \u00a0They play the role of psychologist, counselor, friend, motivator, parent, and even an arbitrator, if necessary.<\/p>\n

2. \u00a0Numbers matter.<\/span><\/span> \u00a0This isn’t a for-profit or non-profit college thing. \u00a0Every school, college and university has to make money by charging tuition. \u00a0If the student quota isn’t met there may not be enough money to pay for salaries, facilities, insurance, education, etc.\u00a0Admission professionals realize this is their job. \u00a0They are paid a salary to attract, enroll and retain students. \u00a0They feel this pressure because if they don’t do their job bad things happen such as no raises, programs may get cancelled, and their colleagues may lose their jobs.<\/p>\n

3. \u00a0Balancing numbers 1 & 2 is key<\/span><\/span>. \u00a0Any self-respecting professional does no
\nt put corporate greed over serving the customer. \u00a0This involves a focus on long-term outcomes and gains over a short-term numbers game.<\/p>\n

4. \u00a0They deserve respect<\/span>.<\/span> \u00a0Since no one earns commissions for enrollments any longer (this ended a long time ago) what is their motivation? \u00a0For many, it is the personal satisfaction of helping someone be the first in their family to graduate. \u00a0Admission professionals are the cheerleaders and voice of their college to anyone who will listen but when the checkbook doesn’t balance due to low enrollments, they are often the ones thrown under the bus.<\/p>\n

Moving forward, it is time to give a real voice to the Admissions Professional. \u00a0I encourage admission representatives out there to stand up and be heard. \u00a0Be proud of your profession and never compromise your values and integrity. \u00a0I also call on leadership at schools and colleges to provide their admissions team with realistic goals, seek relevant and updated training, and offer opportunities for growth and development. An investment in the people who are on the front lines can avoid legal issues while improving student satisfaction and retention.<\/p>\n","protected":false},"excerpt":{"rendered":"

These are challenging times for those working with\u00a0prospective students – especially in the career college sector. \u00a0Let’s face it, when the Department of Ed\u00a0forms a special unit to catch people misleading prospective students in marketing and sales it’s time to take a look in the mirror. \u00a0What could possibly cause someone to misrepresent information to simply gain an enrollment? In<\/p>\n

<\/div>\n

Read more<\/a><\/p>\n","protected":false},"author":56,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[21],"tags":[],"yoast_head":"\nThe Rise of the College Admissions Professional - 4 Universal Truths - Norton Norris<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nortonnorris.com\/the-rise-of-the-college-admissions-professional-4-universal-truths\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Rise of the College Admissions Professional - 4 Universal Truths - Norton Norris\" \/>\n<meta property=\"og:description\" content=\"These are challenging times for those working with\u00a0prospective students – especially in the career college sector. \u00a0Let’s face it, when the Department of Ed\u00a0forms a special unit to catch people misleading prospective students in marketing and sales it’s time to take a look in the mirror. \u00a0What could possibly cause someone to misrepresent information to simply gain an enrollment? 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