{"id":2362,"date":"2016-04-19T23:38:24","date_gmt":"2016-04-19T23:38:24","guid":{"rendered":"http:\/\/nortonnorris.com\/?p=2362"},"modified":"2016-04-19T23:38:24","modified_gmt":"2016-04-19T23:38:24","slug":"arent-profit-admission-reps-fighting-back","status":"publish","type":"post","link":"https:\/\/nortonnorris.com\/arent-profit-admission-reps-fighting-back\/","title":{"rendered":"Why Aren\u2019t For-Profit Admission Reps Fighting Back?"},"content":{"rendered":"

Ask a college admission representative how they chose their profession and you\u2019ll most likely find many simply fall into the job with the promise of changing students\u2019 lives.<\/h2>\n

Who wouldn\u2019t love to do that as a profession? The job title of admission representative doesn\u2019t quite fit what they do either; but in the private, for-profit world, they aren\u2019t allowed to use the title of \u201cCounselor\u201d because that would be misleading according to some. If you knew what the job really entailed, it\u2019s hard to come up with another title though.<\/p>\n

Although some would say the admission representative \u201ctargets\u201d students with low self-esteem or those who are the first generation in their family to go to college, the admission rep doesn\u2019t really control who comes in the door of their school. This is the job of marketing for the most part. But for those students who do come into a career college (usually a for-profit) they typically meet the admission representative first.<\/p>\n

And you know what? This same person is the one they call when they are in trouble \u2013 when they need guidance or reassurance. They surely run through the crowd of people around them to find their admission representative (who by now is more of a friend) to give them a big hug at graduation.<\/p>\n

But with all the bad press against for-profit colleges: subsequent reduction in staff of the BIG players (Corinthian, University of Phoenix, etc.); fines over a BILLION dollars due in part due to misrepresentation\u2026 the fingers are pointing at admission representatives as the bad guys.<\/p>\n

Supposedly these are the folks who sit across from a prospective student and leave out the whole truth; play on their emotions; manipulate them; encourage them to take out loans and sometimes downright LIE! (Just Google misleading students<\/em><\/strong> and you will find plenty of stories on ITT, DeVry, Globe University and Corinthian.)<\/p>\n

One would think there would be an outcry amongst admission representatives who are doing the right thing. Shouldn\u2019t they be proud of their profession? What\u2019s stopping them from righting the wrong and letting people know the other side of the story?<\/p>\n

Two possible reasons come to mind. First, we have to look at the schools they work for along with job expectations. Is their employer playing by the rules and making sure that everyone else is, too? Are select behaviors modeled and recognized or does volume of enrollments rule supreme? Are goals realistic and attainable by following the rules? Oftentimes we find it is outdated training with a heavy focus on selling that gets people into trouble.<\/p>\n

Secondly, perhaps the admission representative is viewed as a replaceable resource versus a valued professional. This is a strong possibility given there is no formal education required to be an admissions rep. There is no credential or certification for the job, nor is there a united front or membership group for professional development and growth.<\/p>\n

We often say if your values don\u2019t align with your organization then it\u2019s time to leave. For the most part, many admission professionals have stood by their organizations because they ARE doing the right thing. Some, I\u2019m sorry to say, may have compromised their own values and validated their actions under the guise of helping students. Yes, there are bad players out there, but a majority of admission representatives are true professionals. It\u2019s time to step up and be recognized!<\/em><\/strong><\/p>\n

Join us on June 8th for the Career Education Admissions Symposium in Orlando, Florida! This event brings together admission professionals from community colleges and career colleges along with high school guidance counselors to brainstorm on challenges\/opportunities and best practices in working with students interested in career education. Anyone working with adults or high school students will walk away with meaningful insights and have a chance to finally be heard! Click here for more info<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ask a college admission representative how they chose their profession and you\u2019ll most likely find many simply fall into the job with the promise of changing students\u2019 lives. Who wouldn\u2019t love to do that as a profession? The job title of admission representative doesn\u2019t quite fit what they do either; but in the private, for-profit world, they aren\u2019t allowed to<\/p>\n

<\/div>\n

Read more<\/a><\/p>\n","protected":false},"author":56,"featured_media":2391,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[21],"tags":[],"yoast_head":"\nWhy Aren\u2019t For-Profit Admission Reps Fighting Back? - Norton Norris<\/title>\n<meta name=\"description\" content=\"Why aren't admission reps fighting back? 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