{"id":2811,"date":"2016-10-10T22:13:47","date_gmt":"2016-10-10T22:13:47","guid":{"rendered":"http:\/\/nortonnorris.com\/?p=2811"},"modified":"2016-10-10T22:13:47","modified_gmt":"2016-10-10T22:13:47","slug":"dos-and-donts-of-effective-inquiry-attribution","status":"publish","type":"post","link":"https:\/\/nortonnorris.com\/dos-and-donts-of-effective-inquiry-attribution\/","title":{"rendered":"Do’s and Don’ts of Effective Inquiry Attribution"},"content":{"rendered":"
In our last blog post, we touched on the challenges of attributing sources to inquiries. Data is king, but there are other \u2013 subtler \u2013 elements that must be incorporated to make final marketing decisions. The goal of attribution is to report accurately the financial return of any marketing communication. Seems simple enough: Track all campaigns, and when inquiries are received, see where they originated from. But some sources that can be translated into an inquiry are not easily tracked. However, that doesn\u2019t mean you can\u2019t account for it.<\/p>\n
Confused? Don\u2019t worry, we are here to help! In this post, we will lay out our list of the \u201cDo\u2019s and Don\u2019ts\u201d for lead attribution and ideas to keep in mind as you build out a solid reporting plan for your marketing outcomes.<\/p>\n
The Do\u2019s:<\/strong><\/p>\n The Don\u2019ts:<\/strong><\/p>\n Properly attributing lead sources to conversions is critical to understanding which components of marketing programs are the most effective. But we know that this process can be difficult and frustrating, particularly when our students don\u2019t convert on their first visit. Just remember to focus not only on the sources for visits that convert, but take note of which traffic sources expose people to your site and assist in building awareness that eventually leads to conversion. Make sure all of your staff and key decision-makers are well-trained and on the same page with how you are classifying a lead and what data is being captured. That is crucial to define how the company is going to move forward.<\/p>\n The main message is: Attributing sources to inquiries is not a matter of tracking only. This analysis is deeper and requires a lot more understanding and interpretation of consumer behavior. And although it can seem too demanding or complicated, dedicating some time to it can result in more conversions and better results.<\/p>\n Interested in seeing some of our favorite inquiry attribution reports? Email Vince@NortonNorris.com<\/a> or call 312-262-7420. We\u2019re always happy to talk marketing and inquiry attribution.<\/p>\n Written By: Vince Norton and Lindsay Barnett<\/p>\n","protected":false},"excerpt":{"rendered":" In our last blog post, we touched on the challenges of attributing sources to inquiries. Data is king, but there are other \u2013 subtler \u2013 elements that must be incorporated to make final marketing decisions. The goal of attribution is to report accurately the financial return of any marketing communication. Seems simple enough: Track all campaigns, and when inquiries are<\/p>\n\n
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