{"id":6720,"date":"2019-01-21T15:32:21","date_gmt":"2019-01-21T21:32:21","guid":{"rendered":"https:\/\/nortonnorris.com\/?p=6720"},"modified":"2019-01-21T15:32:21","modified_gmt":"2019-01-21T21:32:21","slug":"getting-referrals-effort-tips","status":"publish","type":"post","link":"https:\/\/nortonnorris.com\/getting-referrals-effort-tips\/","title":{"rendered":"Getting Referrals Takes Effort: Two Tips to Get You Started"},"content":{"rendered":"\n<p>Picture this scenario: You\u2019re researching <a href=\"https:\/\/nortonnorris.com\/is-college-education-worth-it\/\">potential colleges<\/a> and have two or three in mind. Costs are similar, and they all offer your preferred program. <g class=\"gr_ gr_7 gr-alert gr_spell gr_inline_cards gr_disable_anim_appear ContextualSpelling ins-del\" id=\"7\" data-gr-id=\"7\">Any one<\/g> of them would provide you with a good education, but one has been recommended time and again by friends and acquaintances who are already enrolled. That tips the scale, and you choose the one they recommend (Getting Referrals). Once you\u2019re on campus, you know you made the right choice, and that your friends were looking out for you.<\/p>\n\n\n\n<p>That\u2019s the power of\nreferrals. When satisfied students tell others how much they enjoy going to\nyour school, there\u2019s a good chance some of their friends or siblings will want\nto attend as well. After all, people feel better choosing a place that has\nalready been vetted by people they trust versus one they aren\u2019t as familiar\nwith. It elevates their comfort level, and that makes your job \u2014 recruiting\npotential students \u2014 a little easier.<\/p>\n\n\n\n<p>Getting referrals can benefit your institution in several ways. I\u2019ve already said that referrals often convert to starting students at a fairly high rate \u2014 generally much higher than from other types of <a href=\"https:\/\/nortonnorris.com\/bad-news-beware-buying-education-lead-vendors\/\">leads<\/a> or inquiries. They can also cut down on your <a href=\"https:\/\/nortonnorris.com\/marketing\/\">marketing<\/a> expenses because word of mouth is free publicity. Finally, when you have happy students, they\u2019re more inclined to stay and are eager for their friends to have similar good experiences. Student retention is golden.<\/p>\n\n\n\n<p>So you already know why\nreferrals are good for business, but what may be fuzzy is how to generate them.\nThere\u2019s a simple approach to generating referrals that starts with trust and\ngood communication. Here are a couple of tips that can get you started on the\nright track.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ask for a referral the proper way.<\/strong><\/h2>\n\n\n\n<p>You could ask your contacts if they know of anyone who might be interested in attending your institution, and you might get a name and email address. According to Jeffrey Gitomer, author of <em>The Sales Bible<\/em>, the better approach would be to ask someone permission to ask for a referral later, after they\u2019ve personally seen the value you provide. You might say something to a current student like, \u201cWe\u2019re really happy that you have enrolled here, but I\u2019d like to ask you for just one thing. Once we\u2019ve proven to you how wonderful this place is, could you please introduce me to friends or family members who may also benefit from what we have to offer?\u201d This type of &nbsp;\u201cask\u201d is a much safer, more effective way to request a referral because you aren\u2019t blindly asking for a list of names and numbers.&nbsp; You are building trust first \u2014 and once you\u2019ve delivered on your promise (i.e., a really good education), the contact is likely to be more than happy to accommodate your request for a referral. <br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Expand your network of contacts.<\/strong><\/h3>\n\n\n\n<p>The more people you know, the better your chances of <a href=\"https:\/\/nortonnorris.com\/getting-referrals-effort-tips\/\">getting referrals<\/a>. You have an opportunity to network and solicit a referral every time you\u2019re out and about.&nbsp; You can spread your network even farther by asking people you know to ask others to spread the word for you, too. Think about places where you can connect with people \u2014 the laundromat, the line at the coffee shop, your doctor\u2019s waiting room, the movie theater. Then step out of your comfort zone and decide that you will meet two or three new people each and every day. There\u2019s always the possibility that one of those new contacts will give you the ultimate referral.<\/p>\n\n\n\n<p>You have your work cut out for you because\ngenerating referrals isn\u2019t easy. It requires creating a plan and sticking to\nit. However, enlisting others with whom you\u2019ve established trust to help you\npromote your business and get viable leads makes the process a little less\ndaunting.<\/p>\n\n\n\n<p>For more tips on generating referrals, visit <a href=\"https:\/\/www.careereducationreview.net\/2018\/12\/the-communication-hierarchy-a-major-tool-in-generating-referrals\/\">careereducationreview.net<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Picture this scenario: You\u2019re researching potential colleges and have two or three in mind. Costs are similar, and they all offer your preferred program. Any one of them would provide you with a good education, but one has been recommended time and again by friends and acquaintances who are already enrolled. That tips the scale, and you choose the one<\/p>\n<div class=\"h10\"><\/div>\n<p><a class=\"more-link1\" href=\"https:\/\/nortonnorris.com\/getting-referrals-effort-tips\/\">Read more<\/a><\/p>\n","protected":false},"author":56,"featured_media":6722,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[81],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Getting Referrals Takes Effort: Two Tips to Get You Started - Norton Norris<\/title>\n<meta name=\"description\" content=\"Getting referrals can be a difficult process, however, enlisting those who already trust you to recommend your business can make the process easier.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nortonnorris.com\/getting-referrals-effort-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Getting Referrals Takes Effort: Two Tips to Get You Started - Norton Norris\" \/>\n<meta property=\"og:description\" content=\"Getting referrals can be a difficult process, however, enlisting those who already trust you to recommend your business can make the process easier.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nortonnorris.com\/getting-referrals-effort-tips\/\" \/>\n<meta property=\"og:site_name\" content=\"Norton Norris\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-21T21:32:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nortonnorris.com\/wp-content\/uploads\/2019\/01\/Referrals.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"370\" \/>\n\t<meta property=\"og:image:height\" content=\"144\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jean Norris\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jean Norris\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/nortonnorris.com\/getting-referrals-effort-tips\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/nortonnorris.com\/getting-referrals-effort-tips\/\"},\"author\":{\"name\":\"Jean Norris\",\"@id\":\"https:\/\/nortonnorris.com\/#\/schema\/person\/80c2786efd217c7cb6334f626ea14939\"},\"headline\":\"Getting Referrals Takes Effort: Two Tips to Get You Started\",\"datePublished\":\"2019-01-21T21:32:21+00:00\",\"dateModified\":\"2019-01-21T21:32:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/nortonnorris.com\/getting-referrals-effort-tips\/\"},\"wordCount\":673,\"publisher\":{\"@id\":\"https:\/\/nortonnorris.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/nortonnorris.com\/getting-referrals-effort-tips\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/nortonnorris.com\/wp-content\/uploads\/2019\/01\/Referrals.jpeg\",\"keywords\":[\"referral tips\"],\"articleSection\":[\"Higher Education Admissions\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nortonnorris.com\/getting-referrals-effort-tips\/\",\"url\":\"https:\/\/nortonnorris.com\/getting-referrals-effort-tips\/\",\"name\":\"Getting Referrals Takes Effort: Two Tips to Get You Started - 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