{"id":8678,"date":"2023-04-04T10:16:38","date_gmt":"2023-04-04T10:16:38","guid":{"rendered":"https:\/\/nortonnorris.com\/?p=8678"},"modified":"2023-05-03T11:00:17","modified_gmt":"2023-05-03T11:00:17","slug":"improve-your-process-by-observing-others","status":"publish","type":"post","link":"https:\/\/nortonnorris.com\/improve-your-process-by-observing-others\/","title":{"rendered":"Improve Your Process By Observing Others"},"content":{"rendered":"
It sounds counter-intuitive to think that you can get better with the help of your competition. But think about it. Maybe they are doing something better.<\/p>\n
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In many ways products and services are very similar these days, and at least in my opinion I don\u2019t see a lot of \u201cbreak-through\u201d differences. So, in the crowded field of look-a-likes improving the customer journey may be a great way to differentiate.<\/p>\n
One way to observe the competition is with competitive mystery shopping. I\u2019d recommend a blind experience where the shopper does not know who the client is. It would also be smart to include the client in the data set.<\/p>\n
We\u2019re doing much more competitive shopping these days. And surprisingly, its for public institutions. Whether you are delivering local in-person classes or offering on-line instruction across the country you may be surprised what you\u2019ll glean. Here\u2019s a few nuggets from a couple of recent competitive studies.<\/p>\n