Our Team

Monique Sadick

General Manager & Director of Marketing/Corporate Strategy

msadick@realitybasedgroup.com

404.566.6666

“A Student’s Journey can be a school’s differentiator. Norton Norris helps higher education organizations, trade schools, community colleges, and day care facilities improve their students journey which improves their admissions rate and reputation. I love being a part of helping organizations achieve success everyday.”

Monique Sadick is Norton Norris’s General Manager. Monique joined RBG in June of 2021 and focuses her energy on building brand equity and reaching new prospects. She joined RBG after spending 20+ years with companies such as Under Armour, Warnaco, Calvin Klein, and VF Corp where she built their consumer products, go-to-market strategy and managed the business units. She joined us with a passion for building efficient strategies and growing our business with her eye on helping to create the best student journey for all types of education systems.

  • Hometown: Dallas, TX via South Africa
  • Personal Theme Song: Eye of the Tiger
  • Favorite Season: Summer
  • Favorite Past Time: Hanging out with my 3 kids (and my husband)
  • Favorite Way to Decompress: Going for a run outside

Lori Kayajanian

Accounts Director

lori@nortonnorris.com

217.432.9681

Lori Kayajanian has been with Norton Norris since 2022 and brings over 20 years of experience improving customer and client experiences in the hospitality, mystery shopping, and higher education industries. Previously, she helped create the higher education division at a mystery shopping company, which specialized in custom programs for colleges and universities to evaluate admissions processes, campus tours, food services, and retail operations. As Accounts Director and using her extensive background in higher education and mystery shopping, she supports Norton Norris clients by enhancing their admissions outcomes and student journeys through data-driven insights.

  • Hometown: Manchester NH
  • Pets: Le Pew, Ghost, and Winchester (my three cats)
  • Favorite Way to Decompress: Gardening or Puzzles
  • Currently Pursuing: A Master’s Degree in Organizational Leadership

Jill Strauss

Operations Director

jill@nortonnorris.com

217.432.9665

“The education field is ever-changing. Our mystery shopping programs help ensure regulatory compliance and uncover potential risks and areas for improvement, as well as highlight wins and outstanding performance. I love helping schools, colleges, and universities build their confidence in their admission teams!”

Jill Strauss is the Director of Operations at Norton Norris. She originally joined the shopping team in 2010 and worked for five years as a shopper and editor. She returned as a Project Manager and Assistant to the Director of Assessment in 2021 and began working with leadership to transition to an updated survey and reporting platform. Jill’s focus is on setting up and running successful mystery shopping programs, getting clients the information they need in the most efficient and authentic way.

  • Hometown: New Lenox, IL
  • Personal Theme Song: Tightrope
  • In My Downtime: hiking, reading, or cooking (but not cleaning up after)
  • Perfect Day: At the lake with my 2 dogs, 2 kids, and husband

We Focus On Funnel, Student Journey, and Gathering Real Data.

Let’s Grow Together