Our Story

Learn About Our Journey

It was the late 1990s when Vince Norton and Dr. Jean Norris realized something was missing in the world of college admissions training. Something big. While there were plenty of consultants specializing in long-range admissions strategies, few offered the kind of practical, hands-on guidance and training that would impact day-to-day conversions of prospective students. And none of them worked with both proprietary and not-for-profit institutions.

So in 1999, Norton | Norris was born.

With established, successful careers in higher education admissions and marketing, Vince and Jean began offering training and consulting in Tactical Enrollment Management®, guiding traditional and proprietary schools to measurably improved results. Their extensive experience as senior-level administrators provided admissions teams at schools across the country with a solid foundation and the tools they needed to show results. And that’s exactly what they did.

Where We Are Today

Today, Norton l Norris has evolved into a full-service agency offering a wide range of exceptional services, including mystery shopping, EnrollMatch®Admissions Training, and My Guidance Coach® software.

Training & Development

Mystery Shopping

My Guidance Coach

Marketing

A Vision For Success

To be a premier provider of innovative training, assessment, marketing, and customer acquisition solutions.

Learn about our vision and process