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Training & Development


Training & Development

Investing in training and development not only benefits the bottom line, but also provides a lift to morale and teamwork. The challenge, until now, is a sector filled with outdated training focused on memorization without inspiring measurable behavioral changes. At Norton Norris, our admissions training is informed by research, endorsed by legal counsel, aligned with best practices, and provides methods that are proven to work. And you can count on our facilitators to provide an experience that leaves participants a changed person – personally and professionally.

EnrollMatch Logo

The name says it all! Imagine being equipped to advise and empower prospective students to find the best programmatic, educational, and organizational fit. The philosophy is simple. Prospective students exhibit a “Want/Need” and while other training programs stop there, EM delves deeper to help prospective students and admission professionals alike discover what created the “Want/Need,” what will fight against change, and what needs to be managed for change to happen. The result?

Better informed prospective students – Better informed admission professionals = Better student fit!

EnrollMatch® is more than just an admissions training workshop; it’s a complete training solution! Your license gives you access to face-to-face training to get your team started, then offers webinars, eLearning, discussion forums, and train-the-trainer options to reinforce learning!

Admissions representatives and DOAs will improve self-awareness while improving new skills that are grounded in best practices from communication, relationship building, Neurolinguistic Programming (NLP)®, psychology, sales, leadership, guidance counseling, motivation and MORE! Participants also learn to use The Student Empowerment Approach (SEA)TM to stay compliant yet with enough flexibility to connect with today’s students in the most ethical and effective ways!

In addition, EnrollMatch® is the FIRST and ONLY admissions training program that has been reviewed and approved by regulatory counsel for consistency with accrediting and federal admissions related standards!*

*Dunn & Davison Law Firm

EnrollMatch® Essentials

Today’s students have differing preferences and whether you work with them in the classroom, student services, career services, financial services or other departments on campus, it’s important to know how to adapt. This ½ – 2-day seminar takes participants on a journey of self-discovery to learn about communication preferences, strengths, and opportunities to connect with students and colleagues. This high-energy workshop is sure to get your entire campus inspired to serve students to a higher degree AND provide the necessary skills to make it happen!

Custom Workshops

With our team of school counselors, life coaches, organizational development experts, admission professionals, marketing gurus, faculty and all around innovative facilitators, we will customize a workshop to your needs. Delivery can be face-to-face, pre-recorded or live webinar, too.


For years the principals at Nn have helped institutions identify and prioritize opportunities. We use a proven approach to review your enrollment trends and organizational structure before visiting your campus and convening discussion groups amongst primary stakeholders. The resulting report outlines, immediate, near-term and long-term initiatives for growing enrollments and improving organizational outcomes.

About Our Master Facilitators

Our training team includes award winning and recognized Master Facilitators who bring hundreds of years of hands on experience working in the field as C-level administrators, faculty members, admission professionals, life coaches, enrollment management leaders, trainers, deans, compliance experts, school counseling professionals, accreditation experts and evaluators.

We’re proud to say our team is also one of the most active in pushing the agenda for continued innovation, best practices and ethical behavior in the higher education arena. Check ‘em out:

Jean Norris, Ed.D.
Master Facilitator

Dr. Jean Norris is the leading advocate for the admissions profession and is often called upon to speak at national conferences, commencements, and organizational retreats. Her research, articles, and interviews can be found in many well-known publications serving the sector.

In her 28 year higher education career, Jean served in the role of admissions representative, dean of admissions, faculty member, academic dean, vice president of marketing, vice president of enrollment, and vice president of organizational development at private schools, colleges and universities. Currently Jean is a managing partner at Norton Norris, Inc., a Chicago-based marketing/consulting/training firm focused exclusively in the higher education sector.

She began her educational pursuit in a 10-month medical assisting diploma program and went on to earn a Bachelor of Arts in Management from National Louis University; a Master of Arts in Communication and Training from Governor’s State University and a Doctoral Degree in Organizational Leadership from the University of Sarasota. Jean is also a Licensed Master Neurolinguistic Programming Practitioner.

Jean is the developer of EnrollMatch® – the ethical enrollment process, a comprehensive admissions training program offering proven results to balance compliance and performance. In 2015, Dr. Norris launched My Guidance Coach® (MGC), a patent-pending software allowing for 24/7 student access to pre-enrollment advising.

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Tina Simmons, Ed.D.
Senior Facilitator

Dr. Tina Simmons is the Director of Enrollment Solutions for Norton Norris, Inc. Throughout her 10 year career in higher education, Tina has served as an Assistant Director of Admissions, Director of Admissions, and Senior Director of Admissions. Tina has successfully served as a leader of multi-functional teams and has experience both supervising and training personnel. Tina is passionate about the role of the admissions profession in bettering student outcomes and brings her enthusiasm to enrollment solutions at Norton Norris.

Tina earned a Bachelor of Arts in Psychology from Illinois Wesleyan University, a Master of Arts in School Counseling and Guidance from Lewis University, and a Doctoral Degree in Higher and Post-Secondary Education from Argosy University, Chicago. She wrote her dissertation on Employee Perception of Managerial Leadership Behavior and its Effect on Job Satisfaction in Higher Education.

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Shannon Gormley
Master Facilitator

Shannon Gormley has the unique combination of experience in high school guidance counseling and for-profit and non-profit higher education. Ms. Gormley has over 17 years of experience in higher education serving as an admissions advisor, student activities director, student advisor, director of admissions, and executive director of graduate recruitment.

Shannon also worked in secondary education as a school counselor; assisting students in the development of their academic, social, and career pursuits, with a focus on college and career readiness. Shannon has extensive experience in training and is currently serving as the National Director of Enrollment Solutions with Norton Norris, Inc.

Ms. Gormley holds a Master of Arts in School Counseling from Lewis University and is a licensed school counselor. She also earned a bachelor’s degree from the University of Wisconsin-La Crosse.

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Elizabeth DiSanto
Master Facilitator

Liz has over a decade of experience in the higher education industry. In her tenure, she has served in the role of admissions representative, dean of graduate success, faculty member, student services director and academic advisor. In addition, she has served in the roles of Director of Training and Development and Enrollment Solutions Manager. Currently, she is employed with Northwestern University as a Senior Trainer Specialist and an EnrollMatch Master Facilitator with Norton Norris, Inc.

Liz attended the University of Illinois earning a bachelor’s degree in history and secondary education. She then continued on to earn her MBA with three concentrations: Management, Leadership, and Human Resources.

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Carol Woodard
Master Facilitator

Carol Woodard has helped thousands of students reach their dream of becoming successful in their chosen career—while continuing to inspire the teachers who educate them. Licensed in Cosmetology, Carol has served as Executive School Director and Education Director for a large Private School in Texas, the current Chairperson for the Career Educators Alliance (CEA), and serving on the Board of Directors for Private Career Colleges and Schools as an Education Advisor.

Her public speaking engagements have gained national attention including being featured on Oprah.com and published multiple times in BeautyLink magazine. She is the author of the groundbreaking book, The Educator’s Diet: Teaching With 21st Century Recipes. Her latest book, Personal Reflections: A Journaling Companion was released in May 2016.

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Doug Lockwood
Senior Facilitator

A graduate of Purdue University with a Bachelor’s Degree in Organizational Communication, Doug Lockwood has been working in higher education for the past 20 years. In that time, he has “lived” almost exclusively in the admissions arena and has worked in nearly every possible position in College Admissions from high school outreach and adult admissions advisor to Director of Admissions, Regional VP of Admissions, and ultimately, VP of Admissions for some of the largest groups of career schools in the country.

Ever passionate about the admissions profession and seeing it taught and executed in the most effective and compliant way, he now finds himself in a position to serve and support a wider audience of admissions professionals in partnership with Norton Norris.

Outside of his commitment to seeing Admissions “done right”, Doug enjoys spending time with his talented and artistic wife and two amazing children, as well as putting as many miles on his road bike as possible. In addition, he’s a fan of great food and wine and sharing both with good friends.

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Kelly Graft
Senior Facilitator

Kelly Graft found her passion for higher education while helping others reach successes in their own career fields. Her work history incorporated admissions and operations to coach and train compliance within the admissions environment. She has held roles as an Admissions Representative, Assistant Campus Director, Regional Director of Admissions, and Regional Vice President. Her continued commitment to promote compliant communication fostered her partnership with Norton Norris, Inc.

Kelly graduated from Saint Mary's College in Notre Dame, IN with a bachelor's degree in Communication Studies. She then completed her MS with a concentration in Strategic Communication Management and a Graduate Certificate from Purdue University.

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Sharonda Hunter
Senior Facilitator

Sharonda Hunter has more than a decade of experience in higher education in both the proprietary and non-profit sectors. She spent her entire career in education serving solely in admissions in the roles of Admissions Advisor, Associate Director of Admissions and System Manager of Training & Development. Sharonda has excelled in assisting institutions with cultural development and rebranding, implementing ethical and compliant enrollment processes and creating an engaging student experience.

earned her Bachelor of Arts in Communications-Public Relations from Morris Brown College in Atlanta, GA. She currently serves as a Human Resource consultant working with organizations who are seeking training in leadership development and coaching, effective communication and relationship building, and ethics and compliance. Her heart still remains with the students and so she volunteers her training sessions within local high schools and youth groups across the country.

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