Make sure Admissions gets it right!
Have you ever calculated your cost per interview? It’s a metric that often gets overlooked. At Nn we routinely see schools spending a minimum of $700 to generate a campus visit. Often its much higher than that.
So what happens when a prospect hits the front door at your institution? Are they greeted promptly? Is the front desk even staffed? Is the admissions lobby appropriately “merchandised” with success stories, information on programs and majors? And how long does that precious prospect wait in the lobby?
Mystery Shopping offers valuable insight into all this and much more. In fact, its what happens in that closed-door admissions office that worries most enrollment managers. And that’s where Mystery Shopping pays big dividends!
Your campus truly enjoys points of difference with your competition. But does your admissions team do a good job of articulating your unique selling proposition? And what materials are utilized in the interview? You may be shocked to learn that those nice folders and beautiful FAQ facts sheets never find their way into the prospects take home materials
Customer service and sales isn’t the only thing we measure during an assessment. We’ll also provide feedback on essential compliance concerns including the conversation regarding tuition, financial aid, credit transfer, placement and salary stats.
When we’ve completed our thorough and objective review you’ll have a detailed report, with extensive ratings and comparisons that will help you benchmark your school’s performance to a masked national data set.
Our clients look forward to the recommendations we provide for improving the admissions and financial aid performance on both compliance and customer service.
Choose from ground evaluations, phone evaluations or customized studies to meet your specific needs.
Your accrediting agency will love this! With regular Mystery Shopping you can track data over time and demonstrate continuous quality improvement. Creating a culture of compliance and improvement is enhanced with reports in hand. Check out this success story →.