See your campus from a prospect’s perspective
Do you ever wonder what prospects experience when visiting your organization? Are they greeted promptly? Is the front desk staffed? Is the lobby appropriately “merchandised” with supportive collateral? Do you have coffee or water available? Are front desk personnel trained to engage in pleasant conversation? And how long does that precious prospect wait in the lobby?
You can get all of these valuable insights and information through Mystery Shopping. In fact, it’s what happens in that closed-door admissions office that worries management most. And that’s where Mystery Shopping pays big dividends!
How It Works
Our shopping team will create a custom data collector for you. We’ll evaluate multiple data points from response time, the lobby experience, tour, program presentation – including sensitive compliance topics like outcomes, salary expectations, availability of financial aid, accreditation and transfer of credit – materials used in the process, and the follow-up (or lack thereof) after the visit. Your ensuing report will be easy to digest. We’ll highlight areas of acclaim and opportunity. Contact us, and we’ll review redacted reports via a screen share.
That’s Not All
We also offer to do telephone shopping if you’re more comfortable with that. However, if you’re committed to process improvement and increasing conversions—spend a little more and commission a comprehensive in-person mystery shop.