Our Story

How We Started…

It was in the late 1990s when Vince Norton and Dr. Jean Norris realized something was missing in the world of college admissions. Something big. While there were plenty of consultants specializing in long-range admissions strategies, few offered the kind of practical, hands-on guidance that would impact day-to-day conversions of prospective students. And none of them worked with both proprietary and not-for-profit institutions

So in 1999, Norton Norris Was Born.

With established, successful careers in higher education admissions and marketing, Vince and Jean began offering training and consulting for college admissions, guiding traditional and proprietary schools to measurably improved results. Their experience as senior-level administrators provided admissions teams at schools across the country with a solid foundation and the tools they needed to show results.

Where We Are Today

Today, Norton Norris is a division of Reality Based Group and has evolved; offering a wide range of exceptional services, including mystery shopping, student experience surveys, and training services.

We customize our products specifically to the needs of each school and provide 100% accurate data to help improve your admissions process, student journey, and overall compliance.

Mystery Shopping

Knowing what your students are experiencing when they interact with your school is a vital component of increasing enrollment numbers, decreasing withdrawal rates, and keeping compliant.

Student Experience Surveys

Ask the right questions, and you will be able to learn how your school is perceived by your students and get actionable data to help you focus on making the necessary adjustments to improve your overall students’ experience.

Training

Our award-winning training programs are backed by research and legal endorsement. When investing in training and development, you’re not only helping your bottom line but improving the way your staff works together.

Our Commitment

Specializing in student experience and higher education compliance, we strive to be a trusted partner that revolutionizes the higher education landscape by helping our clients foster a culture of continuous improvement through mystery shopping, student experience surveys  and training.

Let’s Grow Together