October 2016
Mystery Shopping: Fall Tale from the Trail
Fall has just started, and the new season is already painting our trails in beautiful autumn colors. As we travel the country making our visits, we’re witnessing the passing of summer and the weather getting colder. Unfortunately, not everything we find is as magical as autumn leaves and pumpkin spice lattes! During our travels, we’ve encountered many uncomfortable situations when
Welcome to the World of Pre-Enrollment Advising
Recently, Dr. Jean Norris and I hosted a webinar, “Goodbye Admissions Interview – Hello P.E.A.,” that explored the idea of updating the traditional admissions approach by incorporating pre-enrollment advising (P.E.A.). During the webinar, Jean and I discussed how the role of the admissions professional has evolved and continues to change, especially given the climate in higher education today. It is
Do’s and Don’ts of Effective Inquiry Attribution
In our last blog post, we touched on the challenges of attributing sources to inquiries. Data is king, but there are other – subtler – elements that must be incorporated to make final marketing decisions. The goal of attribution is to report accurately the financial return of any marketing communication. Seems simple enough: Track all campaigns, and when inquiries are
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