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Marketing

What Google Updates Mean to Your Organization and SEO Strategy

Regardless of your business type, getting top online visibility can be a key part of your SEO strategy. In fact, websites that make it to the first page of Google searches score 36.4 percent of web traffic. The higher your ranking in a Google search, the more organic traffic you’ll realize. However, Google comes up […]

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Be the Turtle, Not the Hare

The importance of measuring SEO effectiveness over time. We live in an impatient world. That’s not much of a surprise to anyone. As technology and new possibilities for data mining continue to advance at a dizzying pace, so too do our expectations in terms of achieving results from those advances. Such is the case with […]

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Giving Context to Google Search – The importance of schema markup to boost your SEO

It’s something virtually every organization out there with any kind of web presence finds itself struggling with constantly—how can we improve our Google search ranking? We all know this is one of the great mysteries of the universe. For years different strategies have emerged, disappeared, and emerged again. It seems like every month there’s a […]

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Bad News – Beware of Buying Education Leads from Vendors

I’m not sure when lead vendors surfaced in the educational vertical. Was it before or after insurance and mortgage? Or was it around the same time when “credit repair” and “work from home” offers started surfacing. Maybe it was in the late ‘90s after Google and search engines gained traction. At any rate, their inception […]

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Why SEO Needs to be Part of the Digital Marketing Mix

Search engine optimization. SEO. It’s important because it helps you make the most of your web presence by drawing more traffic to your website. SEO is paramount to the success of your digital marketing. You want your business to be one of the top search results when internet users enlist the help of search engines to […]

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11 Easy Ways to Improve Your Campus Appearance

As kids, most of us were taught: “Don’t judge a book by its cover.” However, appearance can mean everything when it comes to marketing your school. Don’t get us wrong: Your website is certainly important! However, while you’ve been paying attention to your digital presence or other marketing mediums, you may have forgotten about the […]

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Do’s and Don’ts of Effective Inquiry Attribution

In our last blog post, we touched on the challenges of attributing sources to inquiries. Data is king, but there are other – subtler – elements that must be incorporated to make final marketing decisions. The goal of attribution is to report accurately the financial return of any marketing communication. Seems simple enough: Track all […]

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6 Challenges of Inquiry Attribution

In the “old days,” lead reporting looked something like this: A TV spot ran, a prospective student called a tracking phone number, and someone at the campus worked the lead and then added a tally mark on the white board to keep track of total leads. Technology has evolved over the years, changing everything we […]

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5 Reasons Why Inquiries Are Decreasing

The Case of the Mysterious Vanishing Inquiry First of all – you have witnessed this phenomenon already. If you work at a school or college that is enrollment driven – and if you compare inquires received year over year – you have already noticed the decline. But instead of stepping back and watching what is […]

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Career Education Admissions Symposium – June 8th

Career Education Admissions Symposium – June 8th, following the APSCU 2016 Annual Conference Join us on Wednesday, June 8th from 11:00am to 4:30pm for the Career Education Admissions Symposium in Orlando, FL. REGISTER NOW! ONLY $250 (INCLUDES LUNCH) Space is limited! Call 312-262-7433 or email info@nortonnorris.com. APSCU members can register online to receive a special […]

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