Now more than ever it’s important for C-suite leadership to understand the buying cycle and how long it takes a qualified inquiry to make it through the sales journey. Deciding to save money in the short run on advertising and inquiry development could have a long-lasting effect. And on the flip side, mounting an immediate and massive nurturing / rejuvenation
Welcome the inaugural episode of the Norton Norris podcast! We’ll be sharing tips, tricks, best practices, we’ll be inviting guests, some of our clients, our colleagues as well as some thought leaders in the; marketing, admissions, training, and assessment space, so we hope you stay tuned! In today’s episode Trent sits down with Vince Norton to discuss How to Integrate
Regardless of your business type, getting top online visibility can be a key part of your SEO strategy. In fact, websites that make it to the first page of Google searches score 36.4 percent of web traffic. The higher your ranking in a Google search, the more organic traffic you’ll realize. However, Google comes up with plenty of updates throughout
The importance of measuring SEO effectiveness over time. We live in an impatient world. That’s not much of a surprise to anyone. As technology and new possibilities for data mining continue to advance at a dizzying pace, so too do our expectations in terms of achieving results from those advances. Such is the case with search engine optimization (SEO). The
When using mystery shoppers to assess your staff’s performance, don’t focus solely on the negatives. Making sure your institution’s admissions staff is performing to the best of its ability and consistently representing the school in a way that leaves a positive impression on prospective students is, obviously, a very important thing. That’s why more schools are utilizing “mystery shoppers”
Norton Norris’ 20 years of experience in reviewing enrollment practices has added substantial value to admissions processes at campuses nationwide. Mystery shopping is the primary tool used to provide recommendations in five key compliance areas. Below is how Norton Norris helped one school improve over the span of a few years.
It’s something virtually every organization out there with any kind of web presence finds itself struggling with constantly—how can we improve our Google search ranking? We all know this is one of the great mysteries of the universe. For years different strategies have emerged, disappeared, and emerged again. It seems like every month there’s a new tactic or algorithm that’s
Why Free College is not a Good Idea! On Wednesday, January 3, the New York Times reported that Governor Cuomo was following the lead of Oregon and Tennessee and unveiling a proposal to make public college free to New York residents under a specific income level – with one twist. Unlike Oregon and Tennessee, which make a two-year education at
I’m not sure when lead vendors surfaced in the educational vertical. Was it before or after insurance and mortgage? Or was it around the same time when “credit repair” and “work from home” offers started surfacing. Maybe it was in the late ‘90s after Google and search engines gained traction. At any rate, their inception and early years aren’t important.
Search engine optimization. SEO. It’s important because it helps you make the most of your web presence by drawing more traffic to your website. SEO is paramount to the success of your digital marketing. You want your business to be one of the top search results when internet users enlist the help of search engines to find what they’re looking for