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Monthly Archives: August 2016

For-Profit vs. Non-Profit Mindsets in Higher Education

The recent purging of for-profit career colleges such as Corinthian, Westwood, Sanford Brown, and Marinello Beauty Schools has certainly grabbed the headlines. And now the possible demise of for-profit higher ed giant ITT begs us to question the mindset that all colleges operating under a for-profit vs. non-profit tax status are somehow evil. Whether we […]

Mystery Shopping: September Tale from the Trail

Every good in-person interview should include a tour of the campus. It’s an invaluable chance to more casually interact with the visitor and showcase the facilities and technology. Even in online/phone interviews, there’s an opportunity to introduce prospective students to the online classrooms, which is a great way to answer questions about the platform and […]

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5 Reasons Why Inquiries Are Decreasing

The Case of the Mysterious Vanishing Inquiry First of all – you have witnessed this phenomenon already. If you work at a school or college that is enrollment driven – and if you compare inquires received year over year – you have already noticed the decline. But instead of stepping back and watching what is […]