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Higher Education

April Tales from the Trail: Students Love Paper Materials – Even in the Digital Era

There’s nothing easier for a college admissions representative than grabbing a USB memory stick, handing it to a prospective student, and sending them home with all of the information they could possibly need… But are students leaving with digital materials that they can’t even use? In our travels, we’ve been noticing that quite a few […]

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Why Free College is a Bad Idea

Why Free College is not a Good Idea! On Wednesday, January 3, the New York Times reported that Governor Cuomo was following the lead of Oregon and Tennessee and unveiling a proposal to make public college free to New York residents under a specific income level – with one twist. Unlike Oregon and Tennessee, which […]

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Bad News – Beware of Buying Education Leads from Vendors

I’m not sure when lead vendors surfaced in the educational vertical. Was it before or after insurance and mortgage? Or was it around the same time when “credit repair” and “work from home” offers started surfacing. Maybe it was in the late ‘90s after Google and search engines gained traction. At any rate, their inception […]

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Virtual Training – A Natural Progression

Taking Acclaimed EnrollMatch® Admissions Training Virtual When convenience, affordability, and substance come together, powerful things happen. At Norton Norris, we’ve known that for a long time. It’s that principle that has driven many of our efforts over the years to deliver the highest quality solutions to the schools and higher education professions with whom we […]

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Is College Worth It?

Let’s face it. With staggering debt, a substantial time commitment and no promise of gainful employment, is a college education worth it? Deciding on going to college or even finding the right college depends on how one actually defines value, doesn’t it? For some, the value of a college education can come in the form […]

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How Career Colleges Can Regain Public Trust (and Why It Matters)

You may have heard of the recent issues facing Volkswagen after it designed cars to cheat on tailpipe emissions tests. The bigger problem arose when company representatives blatantly lied about it. Writing in The New York Times, Danny Hakim observed: “The reaction to the scandal has been swift. A recent Harris Poll of Americans’ attitudes […]

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Recognizing a Close Ally for College Admission Professionals – School Counselors!

Happy National School Counseling Week to one of my favorite allies as a college admissions counselor – school counselors! The women and men in this role inspired me so much in my days as a college admissions counselor that I went back to college to join their ranks. These individuals play an instrumental part in […]

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