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Monthly Archives: October 2016

Mystery Shopping: Fall Tale from the Trail

Fall has just started, and the new season is already painting our trails in beautiful autumn colors. As we travel the country making our visits, we’re witnessing the passing of summer and the weather getting colder. Unfortunately, not everything we find is as magical as autumn leaves and pumpkin spice lattes! During our travels, we’ve […]

Welcome to the World of Pre-Enrollment Advising

Recently, Dr. Jean Norris and I hosted a webinar, “Goodbye Admissions Interview – Hello P.E.A.,” that explored the idea of updating the traditional admissions approach by incorporating pre-enrollment advising (P.E.A.). During the webinar, Jean and I discussed how the role of the admissions professional has evolved and continues to change, especially given the climate in […]

Do’s and Don’ts of Effective Inquiry Attribution

In our last blog post, we touched on the challenges of attributing sources to inquiries. Data is king, but there are other – subtler – elements that must be incorporated to make final marketing decisions. The goal of attribution is to report accurately the financial return of any marketing communication. Seems simple enough: Track all […]