Vince Norton

27
Sep

Don’t Lose Sight of the Silver Lining

When using mystery shoppers to assess your staff’s performance, don’t focus solely on the negatives.   Making sure your institution’s admissions staff is performing to the best of its ability and consistently representing the school in a way that leaves a positive impression on prospective students is, obviously, a very important thing. That’s why more schools are utilizing “mystery shoppers”

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6
Jul

Mystery Shopping Results

Norton Norris’ 20 years of experience in reviewing enrollment practices has added substantial value to admissions processes at campuses nationwide. Mystery shopping is the primary tool used to provide recommendations in five key compliance areas. Below is how Norton Norris helped one school improve over the span of a few years.  

30
Apr

Giving Context to Google Search – The importance of schema markup to boost your SEO

It’s something virtually every organization out there with any kind of web presence finds itself struggling with constantly—how can we improve our Google search ranking? We all know this is one of the great mysteries of the universe. For years different strategies have emerged, disappeared, and emerged again. It seems like every month there’s a new tactic or algorithm that’s

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16
Mar

Why Free College is a Bad Idea

Why Free College is not a Good Idea! On Wednesday, January 3, the New York Times reported that Governor Cuomo was following the lead of Oregon and Tennessee and unveiling a proposal to make public college free to New York residents under a specific income level – with one twist. Unlike Oregon and Tennessee, which make a two-year education at

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28
Feb

Bad News – Beware of Buying Education Leads from Vendors

I’m not sure when lead vendors surfaced in the educational vertical. Was it before or after insurance and mortgage? Or was it around the same time when “credit repair” and “work from home” offers started surfacing. Maybe it was in the late ‘90s after Google and search engines gained traction. At any rate, their inception and early years aren’t important.

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14
Dec

Why SEO Needs to be Part of the Digital Marketing Mix

Search engine optimization. SEO. It’s important because it helps you make the most of your web presence by drawing more traffic to your website. SEO is paramount to the success of your digital marketing. You want your business to be one of the top search results when internet users enlist the help of search engines to find what they’re looking for

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22
Nov

Digital Marketing Trends to Shake up 2018

A look at the digital marketing trends poised to shake things up in 2018 The one constant in life is change. It may be an old and somewhat overused cliché, but that doesn’t make it any less true. And in a world where marketing and marketing-related initiatives are being shaped by digital technology at a pace that couldn’t have been

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3
Jan

January Tale from the Trail: The First Admissions Interview

2016 is saying goodbye at last! It’s time to move on to a new year and take with us all we learned. We all want to start off on the right foot and set the tone for 2017! The first person that most prospective students interact with at the school is an admissions advisor. They’re responsible for the all too

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21
Nov

November Tales from the Trail: First and Worst Impressions

Everything changes:  seasons, years, technology and people. When change comes, it is not always easy to face – it can be a mix of excitement and fear. This isn’t different for prospective students; they’re about to make an incredible transformation, choosing a new school that will help define their life and career. They have great expectations and goals, but they

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15
Nov

11 Easy Ways to Improve Your Campus Appearance

As kids, most of us were taught: “Don’t judge a book by its cover.” However, appearance can mean everything when it comes to marketing your school. Don’t get us wrong: Your website is certainly important! However, while you’ve been paying attention to your digital presence or other marketing mediums, you may have forgotten about the physical look and feel of

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