Vince Norton

22
Nov

Digital Marketing Trends to Shake up 2018

A look at the digital marketing trends poised to shake things up in 2018 The one constant in life is change. It may be an old and somewhat overused cliché, but that doesn’t make it any less true. And in a world where marketing and marketing-related initiatives are being shaped by digital technology at a pace that couldn’t have been

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3
Jan

January Tale from the Trail: The First Admissions Interview

2016 is saying goodbye at last! It’s time to move on to a new year and take with us all we learned. We all want to start off on the right foot and set the tone for 2017! The first person that most prospective students interact with at the school is an admissions advisor. They’re responsible for the all too

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21
Nov

November Tales from the Trail: First and Worst Impressions

Everything changes:  seasons, years, technology and people. When change comes, it is not always easy to face – it can be a mix of excitement and fear. This isn’t different for prospective students; they’re about to make an incredible transformation, choosing a new school that will help define their life and career. They have great expectations and goals, but they

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15
Nov

11 Easy Ways to Improve Your Campus Appearance

As kids, most of us were taught: “Don’t judge a book by its cover.” However, appearance can mean everything when it comes to marketing your school. Don’t get us wrong: Your website is certainly important! However, while you’ve been paying attention to your digital presence or other marketing mediums, you may have forgotten about the physical look and feel of

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21
Oct

Mystery Shopping: Fall Tale from the Trail

Fall has just started, and the new season is already painting our trails in beautiful autumn colors. As we travel the country making our visits, we’re witnessing the passing of summer and the weather getting colder. Unfortunately, not everything we find is as magical as autumn leaves and pumpkin spice lattes! During our travels, we’ve encountered many uncomfortable situations when

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10
Oct

Do’s and Don’ts of Effective Inquiry Attribution

In our last blog post, we touched on the challenges of attributing sources to inquiries. Data is king, but there are other – subtler – elements that must be incorporated to make final marketing decisions. The goal of attribution is to report accurately the financial return of any marketing communication. Seems simple enough: Track all campaigns, and when inquiries are

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12
Sep

6 Challenges of Inquiry Attribution

In the “old days,” lead reporting looked something like this: A TV spot ran, a prospective student called a tracking phone number, and someone at the campus worked the lead and then added a tally mark on the white board to keep track of total leads. Technology has evolved over the years, changing everything we know about reporting and attributing

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12
Aug

5 Reasons Why Inquiries Are Decreasing

The Case of the Mysterious Vanishing Inquiry First of all – you have witnessed this phenomenon already. If you work at a school or college that is enrollment driven – and if you compare inquires received year over year – you have already noticed the decline. But instead of stepping back and watching what is really happening, you’ve probably circled

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11
Jan

Back to Basics: Importance of a Second Appointment

Back to Basics:   Importance of Second Appointment Vince Norton, January 2016 While our talented enrollment solution professionals are busy helping admissions teams and our creative department is rolling out clever collateral our mystery shopping personnel shared some staggering statistics last month. 2 out of three prospects leave their interview without a follow-up visit scheduled For the mathematically inclined, that’s 65%.

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9
Dec

Mystery Shopping Tales From the Trail

A compendium from the College Mystery Shopping Crew Volume One – December 2015 While crossing the country, from California to Maine and Florida to Seattle, our teams of evaluators execute thousands of assessments each year at schools, colleges and universities.  While on the road, our mystery shoppers encounter some interesting things!  We share these to bring a smile to your

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