Vince Norton

Ever wonder how the big online brands drive enrollment? Read on and discover how to use pages from their playbook and reverse the trend of declining enrollment at Community Colleges. These seven steps are explained in detail in a recorded webinar as well. 7 Ways to Increase Community College Enrollment 1. Develop a Prospecting Mindset — Start by adding an

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For years I have wanted to pop into a college freshmen English class and ask: What are you paying this year to attend this university? “The annual NACUBO Tuition Discounting Study, reveals that the estimated average tuition-discount rate for first-time undergraduates at private colleges was 54.5 percent in the 2021-22 academic year. For all undergraduates, the average tuition-discount rate was

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In June 2022, Norton Norris (Nn) launched a comprehensive mystery shopping initiative for a nation-wide group of supplemental education centers. The project was commissioned by the client’s central office to support their franchisee’s efforts to deliver superior customer service while maintaining the highest level of ethics and integrity during their initial program presentation to the student and parent. Customized Mystery

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Enrollment managers across the country are fixated with our funnels. Unfortunately, the word hasn’t spread to community colleges. Here’s a quick comparison of private not-for-profit, and private for-profit top of funnel enrollment strategies compared to community colleges. Top of the Funnel For schools, colleges and universities that are enrollment driven, the journey begins with an information request. Some folks call

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It sounds counter-intuitive to think that you can get better with the help of your competition. But think about it. Maybe they are doing something better. In many ways products and services are very similar these days, and at least in my opinion I don’t see a lot of “break-through” differences. So, in the crowded field of look-a-likes improving the

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Unless you’ve been living in a cave for the past few years, you are probably very aware of the chronic community college enrollment decline that has prevailed now for years. I find the enrollment demise ironic in the face of several states making a community college more accessible via low or no tuition and the Biden administrations’ call for “free

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Now more than ever it’s important for C-suite leadership to understand the buying cycle and how long it takes a qualified inquiry to make it through the sales journey. Deciding to save money in the short run on advertising and inquiry development could have a long-lasting effect. And on the flip side, mounting an immediate and massive nurturing / rejuvenation

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The importance of measuring SEO effectiveness over time. We live in an impatient world. That’s not much of a surprise to anyone. As technology and new possibilities for data mining continue to advance at a dizzying pace, so too do our expectations in terms of achieving results from those advances. Such is the case with search engine optimization (SEO). The

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When using mystery shoppers to assess your staff’s performance, don’t focus solely on the negatives.   Making sure your institution’s admissions staff is performing to the best of its ability and consistently representing the school in a way that leaves a positive impression on prospective students is, obviously, a very important thing. That’s why more schools are utilizing “mystery shoppers”

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Norton Norris’ 20 years of experience in reviewing enrollment practices has added substantial value to admissions processes at campuses nationwide. Mystery shopping is the primary tool used to provide recommendations in five key compliance areas. Below is how Norton Norris helped one school improve over the span of a few years.