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Higher Education

Bad News – Beware of Buying Education Leads from Vendors

I’m not sure when lead vendors surfaced in the educational vertical. Was it before or after insurance and mortgage? Or was it around the same time when “credit repair” and “work from home” offers started surfacing. Maybe it was in the late ‘90s after Google and search engines gained traction. At any rate, their inception […]

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August Tales from the Trail: We’re Not Ready to Enroll!

We’ve noticed along the trail that a variety of tactics are used to encourage prospective students to enroll. We go into every interview expecting representatives to be focused on building relationships, answering questions, and highlighting the great things the school has to offer. Most of the time, that’s exactly what happens! We’ll have a great […]

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Virtual Training – A Natural Progression

Taking Acclaimed EnrollMatch® Admissions Training Virtual When convenience, affordability, and substance come together, powerful things happen. At Norton Norris, we’ve known that for a long time. It’s that principle that has driven many of our efforts over the years to deliver the highest quality solutions to the schools and higher education professions with whom we […]

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Is College Worth It?

  Let’s face it. With staggering debt, a substantial time commitment and no promise of gainful employment, is a college education worth it? Deciding on going to college or even finding the right college depends on how one actually defines value, doesn’t it? For some, the value of a college education can come in the […]

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April Tales from the Trail: Fun with Smartphones

Students that are part of the younger generation really like to use their smartphones – for everything besides phone calls! Since it can be difficult to reach students on the phone, admissions representatives should be working to engage in ways that are most comfortable for them. In our trail travels, we’ve come across more than […]

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Think Automated Admissions is a Fad? Think Again!

For many Americans, technology has become a consistent presence in our lives. We use it to connect with people, see what’s happening in the world, shop, and get information. Given the versatility that technology offers in our lives, it seems natural to apply technology to automate processes and procedures to help us become more efficient […]

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4 Things your College Admissions Team is Probably Missing

You may have already heard about the vastness of our travels by diligently following our curiously entertaining blog Tales from the Trail, but in case you haven’t yet discovered it, you might be unaware of our ongoing journeys from sea to shining sea.  You also may not know that we have quite a variety of […]

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How Career Colleges Can Regain Public Trust (and Why It Matters)

You may have heard of the recent issues facing Volkswagen after it designed cars to cheat on tailpipe emissions tests. The bigger problem arose when company representatives blatantly lied about it. Writing in The New York Times, Danny Hakim observed: “The reaction to the scandal has been swift. A recent Harris Poll of Americans’ attitudes […]

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Recognizing a Close Ally for College Admission Professionals – School Counselors!

Happy National School Counseling Week to one of my favorite allies as a college admissions counselor – school counselors! The women and men in this role inspired me so much in my days as a college admissions counselor that I went back to college to join their ranks. These individuals play an instrumental part in […]

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Why Free College is a Bad Idea

On Wednesday, January 3, the New York Times reported that Governor Cuomo was following the lead of Oregon and Tennessee and unveiling a proposal to make public college free to New York residents under a specific income level – with one twist. Unlike Oregon and Tennessee, which make a two-year education at the community college […]

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