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Mystery Shopping

August Tales from the Trail: We’re Not Ready to Enroll!

We’ve noticed along the trail that a variety of tactics are used to encourage prospective students to enroll. We go into every interview expecting representatives to be focused on building relationships, answering questions, and highlighting the great things the school has to offer. Most of the time, that’s exactly what happens! We’ll have a great […]

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April Tales from the Trail: Fun with Smartphones

Students that are part of the younger generation really like to use their smartphones – for everything besides phone calls! Since it can be difficult to reach students on the phone, admissions representatives should be working to engage in ways that are most comfortable for them. In our trail travels, we’ve come across more than […]

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March Tales from the Trail: How much will this cost?

The million (well, thousand) dollar question. The question almost every prospective student will ask when they visit your college…is your Admissions team prepared to answer it? Even at schools with access to professionally printed tuition sheets and expertly designed collateral to hand out, our covert evaluators continue to find representatives who have a hard time […]

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4 Things your College Admissions Team is Probably Missing

You may have already heard about the vastness of our travels by diligently following our curiously entertaining blog Tales from the Trail, but in case you haven’t yet discovered it, you might be unaware of our ongoing journeys from sea to shining sea.  You also may not know that we have quite a variety of […]

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January Tale from the Trail: The First Admissions Interview

2016 is saying goodbye at last! It’s time to move on to a new year and take with us all we learned. We all want to start off on the right foot and set the tone for 2017! The first person that most prospective students interact with at the school is an admissions advisor. They’re […]

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Mystery Shopping: July Tales from the Trail

This summer is off to a hot start…almost as hot as the topic of institutional accreditation! It’s important for representatives to understand and accurately represent the school’s accreditation, including the full name of the accreditor and what exactly being accredited means. From our trail stops, we’ve learned that prospective students are all too often given […]

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