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admissions professionals

August Tales from the Trail: We’re Not Ready to Enroll!

We’ve noticed along the trail that a variety of tactics are used to encourage prospective students to enroll. We go into every interview expecting representatives to be focused on building relationships, answering questions, and highlighting the great things the school has to offer. Most of the time, that’s exactly what happens! We’ll have a great […]

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April Tales from the Trail: Fun with Smartphones

Students that are part of the younger generation really like to use their smartphones – for everything besides phone calls! Since it can be difficult to reach students on the phone, admissions representatives should be working to engage in ways that are most comfortable for them. In our trail travels, we’ve come across more than […]

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March Tales from the Trail: How much will this cost?

The million (well, thousand) dollar question. The question almost every prospective student will ask when they visit your college…is your Admissions team prepared to answer it? Even at schools with access to professionally printed tuition sheets and expertly designed collateral to hand out, our covert evaluators continue to find representatives who have a hard time […]

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Think Automated Admissions is a Fad? Think Again!

For many Americans, technology has become a consistent presence in our lives. We use it to connect with people, see what’s happening in the world, shop, and get information. Given the versatility that technology offers in our lives, it seems natural to apply technology to automate processes and procedures to help us become more efficient […]

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Recognizing a Close Ally for College Admission Professionals – School Counselors!

Happy National School Counseling Week to one of my favorite allies as a college admissions counselor – school counselors! The women and men in this role inspired me so much in my days as a college admissions counselor that I went back to college to join their ranks. These individuals play an instrumental part in […]

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