Vince Norton

Why Free College is not a Good Idea! On Wednesday, January 3, the New York Times reported that Governor Cuomo was following the lead of Oregon and Tennessee and unveiling a proposal to make public college free to New York residents under a specific income level – with one twist. Unlike Oregon and Tennessee, which make a two-year education at

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I’m not sure when lead vendors surfaced in the educational vertical. Was it before or after insurance and mortgage? Or was it around the same time when “credit repair” and “work from home” offers started surfacing. Maybe it was in the late ‘90s after Google and search engines gained traction. At any rate, their inception and early years aren’t important.

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2016 is saying goodbye at last! It’s time to move on to a new year and take with us all we learned. We all want to start off on the right foot and set the tone for 2017! The first person that most prospective students interact with at the school is an admissions advisor. They’re responsible for the all too

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Everything changes:  seasons, years, technology and people. When change comes, it is not always easy to face – it can be a mix of excitement and fear. This isn’t different for prospective students; they’re about to make an incredible transformation, choosing a new school that will help define their life and career. They have great expectations and goals, but they

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As kids, most of us were taught: “Don’t judge a book by its cover.” However, appearance can mean everything when it comes to marketing your school. Don’t get us wrong: Your website is certainly important! However, while you’ve been paying attention to your digital presence or other marketing mediums, you may have forgotten about the physical look and feel of

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Fall has just started, and the new season is already painting our trails in beautiful autumn colors. As we travel the country making our visits, we’re witnessing the passing of summer and the weather getting colder. Unfortunately, not everything we find is as magical as autumn leaves and pumpkin spice lattes! During our travels, we’ve encountered many uncomfortable situations when

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In our last blog post, we touched on the challenges of attributing sources to inquiries. Data is king, but there are other – subtler – elements that must be incorporated to make final marketing decisions. The goal of attribution is to report accurately the financial return of any marketing communication. Seems simple enough: Track all campaigns, and when inquiries are

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In the “old days,” lead reporting looked something like this: A TV spot ran, a prospective student called a tracking phone number, and someone at the campus worked the lead and then added a tally mark on the white board to keep track of total leads. Technology has evolved over the years, changing everything we know about reporting and attributing

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The Case of the Mysterious Vanishing Inquiry First of all – you have witnessed this phenomenon already. If you work at a school or college that is enrollment driven – and if you compare inquires received year over year – you have already noticed the decline. But instead of stepping back and watching what is really happening, you’ve probably circled

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Back to Basics:   Importance of Second Appointment Vince Norton, January 2016 While our talented enrollment solution professionals are busy helping admissions teams and our creative department is rolling out clever collateral our mystery shopping personnel shared some staggering statistics last month. 2 out of three prospects leave their interview without a follow-up visit scheduled For the mathematically inclined, that’s 65%.

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