It’s something virtually every organization out there with any kind of web presence finds itself struggling with constantly—how can we improve our Google search ranking? We all know this is one of the great mysteries of the universe. For years different strategies have emerged, disappeared, and emerged again. It seems like every month there’s a new tactic or algorithm that’s
I’m not sure when lead vendors surfaced in the educational vertical. Was it before or after insurance and mortgage? Or was it around the same time when “credit repair” and “work from home” offers started surfacing. Maybe it was in the late ‘90s after Google and search engines gained traction. At any rate, their inception and early years aren’t important.
As we’ve watched the temperatures here in our beloved Chicago go from ridiculously frigid to reasonably frozen, we’ve seen plenty of representatives with demeanors just as chilly as our trademark wind! From snarky compliance answers to refusing to provide ANY information during phone interviews, we’ve seen a flurry of bad-mannered behavior. We totally get it here at Norton Norris –
Search engine optimization. SEO. It’s important because it helps you make the most of your web presence by drawing more traffic to your website. SEO is paramount to the success of your digital marketing. You want your business to be one of the top search results when internet users enlist the help of search engines to find what they’re looking for
Did you know that compliance best practices drop by 35% during a solar eclipse based on our studies? Well, not really! But we sent out a staggering amount of exception reports this quarter, all of which just happened to align with the eclipse. From grumpy FA reps to overly aggressive admissions reps, everything was just a little bit crazier this
We’ve noticed along the trail that a variety of tactics are used to encourage prospective students to enroll. We go into every interview expecting representatives to be focused on building relationships, answering questions, and highlighting the great things the school has to offer. Most of the time, that’s exactly what happens! We’ll have a great interview, full of valuable information
Taking Acclaimed EnrollMatch® Admissions Training Virtual When convenience, affordability, and substance come together, powerful things happen. At Norton Norris, we’ve known that for a long time. It’s that principle that has driven many of our efforts over the years to deliver the highest quality solutions to the schools and higher education professions with whom we partner in a way that
The million (well, thousand) dollar question. The question almost every prospective student will ask when they visit your college…is your Admissions team prepared to answer it? Even at schools with access to professionally printed tuition sheets and expertly designed collateral to hand out, our covert evaluators continue to find representatives who have a hard time providing the information. Deferring the
As kids, most of us were taught: “Don’t judge a book by its cover.” However, appearance can mean everything when it comes to marketing your school. Don’t get us wrong: Your website is certainly important! However, while you’ve been paying attention to your digital presence or other marketing mediums, you may have forgotten about the physical look and feel of
“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.” – Margaret Mead Without a doubt, that sentiment by Ms. Mead is one of my core beliefs and on June 8th, I had the privilege of bringing together a group of committed higher ed professionals at the inaugural
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